216 deaths have occurred on Nevada roads this year. PLEASE DRIVE SAFELY!
Take a look at the safety maps available on the Materials page in the Safety Articles and Resources section.
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The Nevada Strategic Highway Safety Plan (SHSP) is driven by the goal of saving 100 lives in 2008. The plan builds upon federal guiding principles and outlines five areas of focus to accomplish this goal: seat belt usage, lane departures, impaired driving, intersections, and pedestrians. Our SHSP, published in 2006, was the result of extensive efforts by Nevada’s safety partners and included a host of strategies targeting the five focus areas. While some strategies (for example, engineering and education improvements) could be implemented almost immediately, others such as driver behavior or safety legislation require an effective marketing plan—one that empowers and engages stakeholders and the public to create a campaign and drive the message home.
Once approved and adopted, Nevada’s SHSP marketing efforts will hit full stride with this interactive Web site and subsequent media rollout.
Saving 100 lives in 2008 means reducing traffic fatalities by 33 percent. It is a goal that we must always strive to reach—and to surpass—now and well into the future.
Please take a look at the video shown at the Safety Summit in our Materials section.